Wednesday, June 17, 2009

Beef for Father's Day

From the California CattleWomen:


Fathers are very special individuals, and deserve to be treated as such on
Father's Day, according to the American National CattleWomen, Inc.
Therefore, the CattleWomen are again sponsoring a "Beef For Father's Day"
promotion to encourage families to serve Dad his favorite food on his
special day. Father's Day has been chosen by the CattleWomen to demonstrate
the industry's commitment to family values on an annual basis. Started in
1953, "Beef For Father's Day" is one of the most popular promotion programs
in the beef industry.

"Beef and Father's Day are a natural tie-in," said Merrilee Doss, President
of the California CattleWomen. "Not only is beef one of the most popular
foods among fathers around the country, but the industry embraces the
strength, loyalty and integrity that we like to associate with fatherhood."
Doss pointed out that today's beef is highly nutritious. She said that it is
considerably leaner than it was 10 or 20 years ago, and there are now 29
cuts of beef that meet government guidelines for lean. Beef contains a high
proportion of nutrients compared to calories and is one of the diet's
leading contributors of iron, zinc, protein and important B vitamins.

Locally, the San Joaquin/Stanislaus CattleWomen will actively promote "Beef
for Father's Day" by donating $250 to the Salvation Army in each county
respectively, to be used toward their Father's Day menu. The Salvation Army
was founded in London England in 1865 and came to America in 1880. Major
Darvin Carpenter, Stanislaus County Coordinator, has been with the Salvation
Army for 40 years and says beef is a big part of their meal planning. They
serve over 2.5 million meals annually to low income families, just in
Stanislaus County. "The meat department is very busy the week of Father's
Day" says, Alan Borba, Manager of Oakdale's Save Mart. "We're delighted to
be part of your promotion."

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