Jerry Wright explained his task during his first stint as president and chief executive officer of the United Potato Growers of America in 2004 was to right a potato industry facing disaster caused by overproduction.
By helping growers embrace basic supply and demand principles, Wright, of Idaho Falls, believes his organization, which represents fresh growers, laid the groundwork for years of prosperity.
On Dec. 3, the Salt Lake City-based cooperative chose Wright to return to his former post, where he vows to refocus growers’ attention on those economic fundamentals.
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