Tuesday, December 27, 2011

AgMinute: Dec. 27, 2011

Idaho officials believe an in-store promotion of Idaho products by Mexico’s second-largest retailer was a major coup for the state’s agricultural community. Mexican supermarket chain Soriana, which owns 480 grocery and super-stores, promoted Idaho products at several of its stores for seven days. The pilot promotion was timed to kick off Dec. 8 with the arrival of an Idaho trade delegation.

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