Wednesday, September 12, 2007

Apples shaped like ... French Fries?

Burger King announced today that it plans to provide healthier menus. To help convince kids to eat healthier, Burger King is planning to disguise its food.

The plan is to help kids want to eat more apples, so the fast food restaurant plans to make the apples resemble french fries.

According to an Associated Press story, "The fast-food chain is also developing what it calls BK Fresh Apple Fries. The red apples are cut to resemble french fries and are served in the same containers as fries, but they are not fried and are served skinless and cold."

AP quoted John Chidsey, Burger King's chief executive, about the purpose of the apples fries. "We not only want to better inform parents and kids about these new menu options but also to demonstrate through product innovation that better-for-you foods can be fun and taste good."

AP reporter a "2.4-ounce serving of Apple Fries will have 35 calories... A small serving of Burger King french fries has 230 calories and 13 grams of fat."

There was no word on what would be disguised as kechup to go with the pseudo-fries.

Think of the potential if this takes off: what other foods could be reinvented to look like something else with a bit of fancy slicing and dicing and reusing some packaging that is usually expected with another product?

Of course, all this is great for the apple industry. Encouraging kids to eat at least one healthy apple a day is great for an apple producer.

But now potato producers will need to see how they can continue to reinvent their product to be healthier and be more trendy for kids whose parents want healthy alternatives from fast food restaurants.

Can there be a candied potato in a stick, but without candy coating?

Or .... maybe not.

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