Today Show forks up tasty food safety coverage

Did anyone catch the Today Show story today with the headline "How safe is your produce?" I'd be curious to know what growers and shippers in the produce industry thought of the story.

The story followed the process of how fresh spinach travels from "farm to fork." When I saw the teaser for the piece before the story aired this morning, my first reaction was, "Oh crap, more mainstream media scare tactics." But after watching the piece, I thought they Today Show and Matt Lauer did a pretty good job of describing the steps taken to protect produce from contaminants in the field and remove possible problem-causing crud in route to the grocer's shelf. They also reminded people at home that they play a key role in food safety.