One poll suggests it may be. From CNSNews.com:
Automakers beware! Hybrid cars may dominate at the Detroit Auto Show, but fewer Americans said they purchased a hybrid car in 2010 than in 2009, according to a new Harris Interactive Poll.
In fact, only 8 percent of those surveyed said they "purchased a hybrid or more fuel efficient car" in 2010. That compares with 13 percent who said they had in 2009.
Only 1 percent of Americans said they bought a hybrid car -- down from 2 percent the year before.
The poll, released on Monday, also shows that fewer Americans overall are "going green," as compared to 2009.
In addition to purchasing a hybrid, American adults were less likely to engage in a host of "green" behaviors in their daily life in 2010, including:
-- "Making an effort to use less water" (57 percent in 2010 vs. 60 percent in 2009)
-- "Purchasing locally grown produce" (33 percent vs. 39 percent)
-- "Purchasing locally manufactured products" (23 percent vs. 29 percent)
-- "Purchasing organic products" (15 percent vs. 17 percent)
-- "Composting food and organic waste" (15 percent vs. 17 percent).
More here.
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