Tuesday, October 10, 2006

Beef strapped to a hog

And they say politics makes for strange bedfellows. Food marketing makes for some interesting entanglements too.

The Harley-Davidson motorcycle company is joining forces with a large agri-business company, ConAgra Foods, to promote a new product — beef jerky. The companies were scheduled to make the announcement today in Las Vegas at a trade show for the National Association of Convenience Stores.

Associated Press is reporting that Tom Parson, general manager of general merchandise (how's that for a title?) for Harley-Davidson, says this is the first time the iconic motorcycle company has agreed to use its name and log for a food product.

When I think of Harleys I think of a long of things, but food and beef jerky are nowhere near the top of the list. But wouldn't some sort of synergy with a pork product be more appropriate for the motorcycle affectionately known as a hog? Heck, even the Harley-Davidson Owners Group club of devoted Harley owners is known by its H.O.G.acronymm. I'd expect something more along the line of a food partnership with Johnsonville brats or Hormel deli ham or something.

But I guess beef jerky is easier to carry on a bike.

Suddenly I'm craving some dried, smoked meat and a have an urge to play blackjack. Or maybe play one of those slot machines where you have a chance to win a motorcycle. A Harley of course.






Color coded for your protection

I made a few changes to our blog template to address a comment from one of our in-house blog readers. One of our staff members (Yes, Elissa, I'm talking about you. Or was it Heather? It's late and I can't remember, but I tend to blame both of you for the trouble caused by either of you anyway) said that it was difficult to tell easily who wrote which posts. So, I've made a change to try to fix that.

I've added a "byline" at the top of each post that will tell whether Elaine or I wrote the post (the posted-by line remains at the bottom of each post too). I've also changed the color of the text on my posts. My posts are now in maroon-colored text.

So, now you can feel free to skip over the maroon posts ladies. Except this one of course. Because this one explains what's going on. But the rest, just skip right over them.

You can also feel free to put that right on your "To Do" list: Skip all maroon blog posts.


Friday, October 06, 2006

Full moon up, email down: setting priorities in life

We glanced at the calendar. No, it’s only Friday the 6th.

Around here, it feels like Friday the 13th.

For most of the day we have had major server problems that led to several hours without email. The horror!

Fortunately, Friday is one of our quieter production days. We complete our newspaper on Wednesdays so they can make it the customers hopefully by Friday (anyone who receives it later than that can blame/thank the post office for delayed delivery. But let’s save for another day the issue of post office service, and why the Pony Express might have been more dependable in delivering publications on a designated day.)

However, whenever our email system goes down it becomes a reminder to us how dependent we have become on the internet for our communications and business. And also how vulnerable. Early on in business my business life, a former boss had always stressed we should have a backup plan.

For example, if our main email server is down, but we still have internet access to the outside world, have an email account with an outside provider that can still help get communication out to people outside the workplace. Important messages such as “Hey! We’re trapped in this building with no email! We’re being forced to actually talk to each other in person on the inside! Please send Etch-a-Sketch and thick doodle pads to save us!”

The bigger concern then having to walk 1.76 minutes to a fellow employee’s workspace is that we don’t know if any of our sources, customers, out-of-state staff, owners or others are trying to reach us. There may be an extremely important press release floating in cyberspace that hasn’t reached its destination here. A politician may have said something important to tell us. A better mousetrap may have been invented. A widget may have been recalled for causing rare rashes on those who handle milking machines. A politician with a rash may have been caught in a mousetrap with a suspicious widget.

Hey, it could happen! But we wouldn’t know. Why? Because we have no email.

Fridays are also the day that readers may wish to tell us what they think of an article in today’s newspaper.

Hopefully they don’t think we’re ignoring them. Please have patience, whoever and wherever you are.

I would email them my backup email address used for emergencies … but if I don’t see the original email, I don’t know who to contact.

Of course, the problems with email do give me a few extra minutes today to contemplate life and do more productive things. Rather than spending valuable time filtering out spam, I can research important facts to share with our blog audience.

Such as … tonight’s full moon is 12 percent bigger than some of the other full moons this year. I appreciate NASA letting us know. Now, if NASA could kindly move some of the clouds here on the West Coast, we’d appreciate it more.

* * * *

The moon is relevant to this blog because it’s the Harvest Moon, nearest the autumn equinox. Being from a farm, I always appreciated that extra light as my siblings and I spent late nights shivering in grain trucks waiting for my father in the combine to signal he was ready to unload the grain.

The moonlight helped us see the hills and trails in the stubble that we needed to follow, especially when our old grain truck’s lights weren’t working the best and flickered on and off depending on how hard we hit rocks along the way.

The moonbeams were a relief when we were later attempting to back up the truck straight to dump into the grain auger; the yard lights rarely reached where the bins were, and there never seemed to be sufficient batteries or flashlights around when we needed them.

Forget the talk of how much the full moon impacts tides. This time of year, it’s the Harvest Moon that tugs at me, and pulls me most to memories of the farm. The family, the land, the lifestyle, the exhausting but triumphant feeling of reaping a year’s worth of work that heat wave or frost, drought or downpour, hail, disease or pest didn’t get first.

The Harvest Moon always signaled a time to celebrate if the harvest was near complete.

This year, my family got the crop off before the Harvest Moon, a rare occasion.

Another thing our family was also thankful that no one was hurt, miraculously, when a tornado hit our community this summer.

A small town 11 miles away — the place I had attended school — had taken the brunt of the storm, while the bad weather had only hit one of the fields that belongs to one of my brothers.

For several days after the storm, our area had become a community of neighbors helping each other pick up broken trees, salvage tossed grain bins, fix fences, look for lost cattle, and see who might need extra hay for the winter.

* * *
Somehow my problem with the email here seems so insignificant after thinking about all that this community back home went through this summer after the storm, or even the annual cycle that my farm family and so many others go through to raise their animals, grow their crops, and produce their products for market.

Sometimes you need a Harvest Moon reminder to put life into perspective again.

The email can wait. The full moon awaits those of us who eagerly seek to find it.

Thursday, October 05, 2006

Thanks, Blogriculture visitors

Thanks to those who have responded to our message asking for more feedback and letting us know who is reading Blogriculture.

A couple of the people who responded included a dairy producer from New York state (see http://northviewdiary.blogspot.com/) and a law professor from the University of Minnesota Law School who is the founder of the Agricultural Law website (see http://aglaw.blogspot.com or http://www.ag-law.org).

One of the things we appreciated is we know these people are serious about agriculture, but they also displayed great senses of humor.

We like that. Thanks for making our day by writing us. We also enjoyed visiting your websites and blogs.

For example, threecollie on her blog profile states “just don’t call me a farmer’s wife; I am just as much a farmer as he is.” Among her interests are “reading, writing, no arithmetic.”

As for Jim at his law school … let me figure out what I can mail you from our office … would a rain gauge or ball cap be enough to display prominently in your office? (Somehow I think we probably get a wee bit more rain here on the West Coast than you do in Minnesota, although you definitely get the award for more mosquitoes in your part of the country.)

For those who have visited Blogriculture since my fellow team member Gary West launched it, you may have noticed we have gone back and forth between serious and humorous message posts. Or at least we thought we were mildly funny. Maybe our fellow workers here are just humoring us. (“Yeah, that was great. Thanks. Nice job. Loved what you wrote. You’re the best. You should host late night talk shows. Write a book. Uhmm … Okay if I take that four-day weekend I wanted?”)

Sometimes we struggle with the right balance for Blogriculture. There is a lot of serious news happening in agriculture that we at Capital Press dutifully cover each week in our newspaper. Labor issues. BSE. E.Coli. Droughts. Frosts. Floods. Heat waves. Locusts.

Well, okay, perhaps we haven’t written about locusts lately, although Cancun was attacked recently by locusts, and worse than the invasion of tourists during Spring Break.

But we have written about Mormon crickets in Idaho and glassy-winged sharpshooters in California.

After all that serious stuff, we all need a break. We send Gary to Pendleton, Ore. to cover the large rodeo there so he can dutifully tell us he worked so hard he couldn’t get into the cowboys’ favorite drinking spot. We send me this weekend to an Oregon farm to watch a crane drop, from the equivalent of 10 stories high, a 1,000-pound pumpkin on a Mazda hatchback.

Truth be known, we sometimes volunteer for these assignments.

Why?

So we have great stories to tell later on Blogriculture, to mix with the serious stuff.

Again, thanks to those who have joined our small but hopefully growing audience even if we didn’t bribe you.

We look forward to hearing from more people in the future.

Tuesday, October 03, 2006

Who goes there?

Our executive editor, Elaine Shein, wrote a blog post recently asking readers of this blog and our CapitalPress.com website to give us some feedback on what we are doing or to join our readers' advisory panel.

In the post she said, "As we write our blogs, we often wonder who is our audience: where do they live, what do they do, what draws them to our website in the first place?"

I certainly don't know the answers to all those things, but we can tell, from our site statistics some details about when people come and where their Internet service providers are located, which answers a couple of those questions. But I thought I would share with all of you some of the things our readers where searching for, using various search engines, that brought them to the Blogriculture site. It may offer some insight as to how the topics we've written about and the things people search for intersect.

So, here are some of the search terms used by some of the 50 recent visitors were looking for that brought them here.

Pendleton Round-Up wild horse race
Pendleton Round-Up champion cowboy
Can we control climate change
U.S. farm bill
Schelske Aumsville, Oregon
Justin Boots
Barrel racing
MySpace Let 'er buck
hops jobs Yakima
Mark Boultinghouse Rodeo
Scott Montague
Linzie Walker barrel
Linzie Walker
Rodeo blog(s) (three searchers used this term)
extinct species in the Northwest
Levi Wisness
Cowboys score today
Britt Williams the team roper
Cookson Beecher
Sara Evans
Calf roper Joe Beaver
Blogriculture blog

One thing that caught me by surprise is that there are not a lot of purely agriculture-related searches there. There's one related to the farm bill, one related to hops and one for the name of a Capital Press staff writer, Cookson Beecher.

There are a fair number of rodeo related searches there that are still drawing people in. Words like rodeo and Pendleton Round-Up show up as do the names of rodeo contestants like Joe Beaver, Britt Williams, Levi Wisness, Linzie Walker and Mark Boultinghouse and an event name, barrel racing. There are also a couple of searches related to country singer Sara Evans, who is currently appearing on the TV show "Dancing with the Stars." One of those searches relates to Evans' husband's name, Craig Schelske.

There are also a couple of environment-related searches, one on climate change and one on extinct species in the Northwest.

What can we infer from this information? Well, perhaps looking at what brought the last 50 people here in the last few days when there have been about 2,400 visits since this spring could be a skewed result. One thing we've seen lately though is that people are finding this blog via searches more now. Up until the last month or so most of our traffic was coming here from links from our main Capital Press website.

I also see a lot of searches for people's names in there. A former publisher I used to work for in Coos Bay, Ore., the late Don Brown, once told me the best newspaper columns used lots of people's names in them. He said the best newspaper column would be one that listed nothing but people's names in it. I didn't believe him at the time. A list of names? That wouldn't even include complete sentences? How would you punctuate that? There would be no contest to tell who these people were or why you were printing their names. But maybe he was onto something.

So, I'm thinking that keys to making this blog the next viral site online may be to start going through the phone book and running lists of names. Well, maybe going through celebrity names in the gossip magazines might do more for readership. Either that, or maybe I should start a rodeo blog.

How's this for a headline?: Rodeo cowboy Joe Beaver debates Tom Cruise on benefits of organic agriculture on counteracting climate change on Oprah Winfrey show

Agriculture schmagriculture!






Monday, October 02, 2006

Farm Aid's got Silk; Rice Krispies go organic

I was cruising the wires earlier to see what has been happening over the weekend in agriculture news that I may have missed and noticed a story on the Associated Press wire about the Farm Aid concert over the weekend raising $1.5 million.

This year's big concert was held in New Jersey, which I find somewhat interesting. I know New Jersey is the Garden State and all, but as a West Coaster for most of my life, Camden, N.J., just isn't anywhere near the top of my mind when I think of agriculture. But I guess the Farm Aid concert isn't about entertaining the farming community as it is about building awareness, and raising money, from the masses.

However, I have a suggestion for the Farm Aid folks. Perhaps they should brings their ag benefit concert to the nation's biggest agriculture state, California. The last time I looked, there was a pretty good population base there too, so maybe they could tie in some farm tours of the diverse agriculture of California along with the good music from folks like Dave Matthews, John Mellencamp and Willie Nelson.

Although I'm not sure how thrilled California's dairy farmers would be with one of this year's major Farm Aid sponsors, Silk Soymilk, which wrote a check for $250,000 to aid the cause this year. (By the way, the other major corporate sponsor, to the tune of $153,000, was Chevrolet, which is now using the song "Our Country" by FarmAid co-founder Mellencamp to promote its vehicles.)

Have you been seeing those Silk Soymilk commercials on TV, with the cows using Silk? There's something about those commercials that seems to be poking fun at the Happy Cows commercials, but I can't quite put my finder on why it seems like that to me.

And speaking of commercials, have you seen the commercials on TV lately for the organic Rice Krispies? Kellogg's is now marketing organic varieties of some of its popular breakfast cereals and a Keebler snack foods. I wonder if the packaging is organic too.

As Mellencamp once sang, "but ain't that America, for you and me...."



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